Stand-To!- Soldiers Magazine - Fri, December 07, 2007

[stand-to at www.lists.army.mil]

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Edition: Fri, December 07, 2007
Rich-text Version <http://www4.army.mil/news/standto.php?dte=2007-12-07> 

TODAY'S FOCUS


Soldiers Magazine 

What is it? Soldiers Magazine provides timely and factual information on
topics of interest to the Army and other governmental organizations. It
focuses on what the Army is doing around the world, new equipment, new
policies, trends and ideas. Its staff produces 11 monthly issues plus the
January Almanac and frequent inserts, which include posters and multi-page
brochures. The magazine reaches an internal audience of 800,000 readers,
plus subscribers from government, academia and business, and visitors to
Soldiers Online <http://www.army.mil/publications/soldiersmagazine/>
through Army.Mil. 

What has the Army done? The magazine's content and appearance appeal to
young Soldiers and officers, and its messages support the Army Imperatives,
enhance Soldiers' and Family members' quality of life, and promote the Army
Values. Recent enhancements include:

* In November the magazine was redesigned to attract younger readers through
dynamic photography and greater use of visual elements.
* The January 2008 Almanac, which is now being printed, was renamed "This Is
Our Army," and the content was changed from a facts-on-file approach to
simple narratives and photographs to highlight events in a manner that has
greater focus on a general audience and better supports Army Accession
Command's recruiting mission.

What continued efforts does the Army have planned for the future? The
magazine's redesign and focus on content is a continuing process. Changes
coming in early 2008 include:
* Introducing, in February, new departments directly focused on personal
development, including a financial-advice column and sections focused
specifically on careers and professional development.
* Increasing the use of single-page, graphics-driven "advertisements" to
promote Army themes and initiatives.

Why is this important to the Army? Soldiers Magazine reinforces messages
delivered through Army News Service <http://www.army.mil/news/> , Army Radio
and Television, <http://www.army.mil/srtv/>  and the Army's online presence,
Army.Mil <http://www.army.mil/> . When a command or Army staff uses Soldiers
Magazine to improve and sustain communications, enhance family readiness or
keep critical issues in focus, it will be most effective by planning at
least 6 months in advance of publication. By doing so, this increases the
opportunity for Soldiers Media Center to develop a unified communication
effort and increase the intended audience to reach more than 250 newspapers
through Army News Service, overseas viewers and listeners who depend on Army
broadcast services, and 6 million potential civilian and military visitors
to Army.Mil. For more information contact assignmentdesk at smc.army.mil.



INFORMATION YOU CAN USE


*	2007 Strategic Communication Guide
<https://www.us.army.mil/suite/page/409993>  - Read the 2007 Army Strategic
Communication Guide for key messages and updates. 
*	Strategic Communication Coordination Group (SCCG) Workspace
<https://www.us.army.mil/suite/page/303879>  
*	Army Public Affairs Portal
<https://www.us.army.mil/suite/page/216363>  
*	Stories of Valor <http://www.army.mil/valor> 


NEWS ABOUT THE ARMY


*	The Army's $200 billion makeover (EB
<http://ebird.afis.mil/ebfiles/e20071207565804.html>  | WP
<http://www.washingtonpost.com/wp-dyn/content/article/2007/12/06/AR200712060
2836.html> ) 
*	Nominations open for Employer Support Freedom Award (ARNews
<http://www.army.mil/-news/2007/12/06/6474-nominations-open-for-employer-sup
port-freedom-award/> ) 
*	Army to hire more contracting staff (AP
<http://ap.google.com/article/ALeqM5hLSl33bHfiUouNMW0_FlHyBuPM0AD8TC7QNG1> )

*	U.S. Army tests wireless sensors for FCS (DN
<http://www.defensenews.com/story.php?F=3231991&C=america> )


WAR ON TERROR NEWS


*	Female suicide bomber kills 16 in Iraq (WP
<http://www.washingtonpost.com/wp-dyn/content/article/2007/12/07/AR200712070
0338.html> ) 
*	Murders drop to 2-year low in Baghdad boundary region (AFIS
<http://www.defenselink.mil/news/newsarticle.aspx?id=48347> ) 
*	Sadr militia moves to clean house (EB
<http://ebird.afis.mil/ebfiles/e20071207565901.html>  | LAT
<http://www.latimes.com/news/nationworld/world/la-fg-sadr7dec07,1,3761168.st
ory> ) 
*	U.S. forces recall fight to expel al-Qaida from southern Baghdad
neighborhood (SAS
<http://www.stripes.com/article.asp?section=104&article=50790> )


OF INTEREST


*	Ten Hut! (NW <http://www.newsweek.com/id/73936>  | GI Jill
<http://www.army.mil/gijill/> ) 
*	Soldier learns Arabic to help platoon, gain trust of Iraqis (MNF
<http://www.mnf-iraq.com/index.php?option=com_content&task=view&id=15662&Ite
mid=1> ) 
*	Former Bragg general on track for VA post (FO
<http://www.fayobserver.com/article?id=279672> ) 
*	Presidential pardon: Workers get Christmas Eve off (WP
<http://www.washingtonpost.com/wp-dyn/content/article/2007/12/06/AR200712060
2515.html?hpid=sec-business> )


WORLD VIEW


*	Iraq as a Pentagon construction site (ALJ
<http://www.aljazeera.com/>  | Story
<http://www.aljazeera.com/news/newsfull.php?newid=64364> ) 
*	U.S. commander says al Qaeda still dangerous foe (RT
<http://www.reuters.com/>  | Story
<http://www.reuters.com/article/latestCrisis/idUSYAT623530> ) 
*	Military families question Iraq war (PTV <http://www.presstv.ir/>  |
Story <http://www.presstv.ir/detail.aspx?id=34003&sectionid=3510203> ) 
*	U.S. troops kill three suspected insurgents in Iraq (XIN
<http://news.xinhuanet.com/english/>  | Story
<http://news.xinhuanet.com/english/2007-12/06/content_7212094.htm> )


WHAT'S BEING SAID IN BLOGS


*	Separation, reunion, revolution (BBA
<http://billandbobsadventure.blogspot.com/> ) 
*	A date which will live in infamy (AR
<http://www.americanranger.blogspot.com/> ) 
*	Fallen Soldier honored during dedication ceremony (SM
<http://soldiersmind.com/> ) 
*	Irregular warfare in a nutshell (BF
<http://www.blackfive.net/main/2007/12/irregular-warfa.html> )

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