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<DIV id=date>Edition: Fri, December 07, 2007<BR><A
href="http://www4.army.mil/news/standto.php?dte=2007-12-07">Rich-text
Version</A></DIV>
<DIV class=column>
<H2>TODAY'S FOCUS</H2>
<P><B>Soldiers Magazine</B> <BR><BR><B>What is it?</B> Soldiers Magazine
provides timely and factual information on topics of interest to the Army and
other governmental organizations. It focuses on what the Army is doing around
the world, new equipment, new policies, trends and ideas. Its staff produces 11
monthly issues plus the January Almanac and frequent inserts, which include
posters and multi-page brochures. The magazine reaches an internal audience of
800,000 readers, plus subscribers from government, academia and business, and
visitors to <A href="http://www.army.mil/publications/soldiersmagazine/"
target=_blank>Soldiers Online</A> through Army.Mil. <BR><BR><B>What has the Army
done?</B> The magazine’s content and appearance appeal to young Soldiers and
officers, and its messages support the Army Imperatives, enhance Soldiers’ and
Family members’ quality of life, and promote the Army Values. Recent
enhancements include:<BR><BR>• In November the magazine was redesigned to
attract younger readers through dynamic photography and greater use of visual
elements.<BR>• The January 2008 Almanac, which is now being printed, was renamed
“This Is Our Army,” and the content was changed from a facts-on-file approach to
simple narratives and photographs to highlight events in a manner that has
greater focus on a general audience and better supports Army Accession Command’s
recruiting mission.<BR><BR><B>What continued efforts does the Army have planned
for the future?</B> The magazine’s redesign and focus on content is a continuing
process. Changes coming in early 2008 include:<BR>• Introducing, in February,
new departments directly focused on personal development, including a
financial-advice column and sections focused specifically on careers and
professional development.<BR>• Increasing the use of single-page,
graphics-driven “advertisements” to promote Army themes and
initiatives.<BR><BR><B>Why is this important to the Army?</B> Soldiers Magazine
reinforces messages delivered through <A href="http://www.army.mil/news/"
target=_blank>Army News Service</A>, <A href="http://www.army.mil/srtv/"
target=_blank>Army Radio and Television,</A> and the Army’s online presence, <A
href="http://www.army.mil/" target=_blank>Army.Mil</A>. When a command or Army
staff uses Soldiers Magazine to improve and sustain communications, enhance
family readiness or keep critical issues in focus, it will be most effective by
planning at least 6 months in advance of publication. By doing so, this
increases the opportunity for Soldiers Media Center to develop a unified
communication effort and increase the intended audience to reach more than 250
newspapers through Army News Service, overseas viewers and listeners who depend
on Army broadcast services, and 6 million potential civilian and military
visitors to Army.Mil. For more information contact <A
href="mailto:assignmentdesk@smc.army.mil">assignmentdesk@smc.army.mil</A>.<BR></P>
<H2>INFORMATION YOU CAN USE</H2>
<P>
<UL>
<LI><A href="https://www.us.army.mil/suite/page/409993" target=_blank>2007
Strategic Communication Guide</A> - Read the 2007 Army Strategic Communication
Guide for key messages and updates.
<LI><A href="https://www.us.army.mil/suite/page/303879"
target=_blank>Strategic Communication Coordination Group (SCCG) Workspace</A>
<LI><A href="https://www.us.army.mil/suite/page/216363" target=_blank>Army
Public Affairs Portal</A>
<LI><A href="http://www.army.mil/valor" target=_blank>Stories of
Valor</A></LI></UL>
<P></P></DIV>
<DIV class=column>
<H2>NEWS ABOUT THE ARMY</H2>
<P>
<UL>
<LI><B>The Army's $200 billion</B> makeover (<A
href="http://ebird.afis.mil/ebfiles/e20071207565804.html" target=_blank>EB</A>
| <A
href="http://www.washingtonpost.com/wp-dyn/content/article/2007/12/06/AR2007120602836.html"
target=_blank>WP</A>)
<LI><B>Nominations open</B> for Employer Support Freedom Award (<A
href="http://www.army.mil/-news/2007/12/06/6474-nominations-open-for-employer-support-freedom-award/"
target=_blank>ARNews</A>)
<LI><B>Army to hire</B> more contracting staff (<A
href="http://ap.google.com/article/ALeqM5hLSl33bHfiUouNMW0_FlHyBuPM0AD8TC7QNG1"
target=_blank>AP</A>)
<LI><B>U.S. Army tests wireless sensors</B> for FCS (<A
href="http://www.defensenews.com/story.php?F=3231991&C=america"
target=_blank>DN</A>)</LI></UL>
<P></P>
<H2>WAR ON TERROR NEWS</H2>
<P>
<UL>
<LI><B>Female suicide bomber</B> kills 16 in Iraq (<A
href="http://www.washingtonpost.com/wp-dyn/content/article/2007/12/07/AR2007120700338.html"
target=_blank>WP</A>)
<LI><B>Murders drop to 2-year low</B> in Baghdad boundary region (<A
href="http://www.defenselink.mil/news/newsarticle.aspx?id=48347"
target=_blank>AFIS</A>)
<LI><B>Sadr militia moves</B> to clean house (<A
href="http://ebird.afis.mil/ebfiles/e20071207565901.html" target=_blank>EB</A>
| <A
href="http://www.latimes.com/news/nationworld/world/la-fg-sadr7dec07,1,3761168.story"
target=_blank>LAT</A>)
<LI><B>U.S. forces recall fight</B> to expel al-Qaida from southern Baghdad
neighborhood (<A
href="http://www.stripes.com/article.asp?section=104&article=50790"
target=_blank>SAS</A>)</LI></UL>
<P></P>
<H2>OF INTEREST</H2>
<P>
<UL>
<LI><B>Ten </B>Hut! (<A href="http://www.newsweek.com/id/73936"
target=_blank>NW</A> | <A href="http://www.army.mil/gijill/" target=_blank>GI
Jill</A>)
<LI><B>Soldier learns Arabic to help platoon,</B> gain trust of Iraqis (<A
href="http://www.mnf-iraq.com/index.php?option=com_content&task=view&id=15662&Itemid=1"
target=_blank>MNF</A>)
<LI><B>Former Bragg general</B> on track for VA post (<A
href="http://www.fayobserver.com/article?id=279672" target=_blank>FO</A>)
<LI><B>Presidential pardon:</B> Workers get Christmas Eve off (<A
href="http://www.washingtonpost.com/wp-dyn/content/article/2007/12/06/AR2007120602515.html?hpid=sec-business"
target=_blank>WP</A>)</LI></UL>
<P></P>
<H2>WORLD VIEW</H2>
<P>
<UL>
<LI><B>Iraq as a Pentagon</B> construction site (<A
href="http://www.aljazeera.com/" target=_blank>ALJ</A> | <A
href="http://www.aljazeera.com/news/newsfull.php?newid=64364"
target=_blank>Story</A>)
<LI><B>U.S. commander says al Qaeda</B> still dangerous foe (<A
href="http://www.reuters.com/" target=_blank>RT</A> | <A
href="http://www.reuters.com/article/latestCrisis/idUSYAT623530"
target=_blank>Story</A>)
<LI><B>Military families</B> question Iraq war (<A
href="http://www.presstv.ir/" target=_blank>PTV</A> | <A
href="http://www.presstv.ir/detail.aspx?id=34003&sectionid=3510203"
target=_blank>Story</A>)
<LI><B>U.S. troops kill</B> three suspected insurgents in Iraq (<A
href="http://news.xinhuanet.com/english/" target=_blank>XIN</A> | <A
href="http://news.xinhuanet.com/english/2007-12/06/content_7212094.htm"
target=_blank>Story</A>)</LI></UL>
<P></P>
<H2>WHAT'S BEING SAID IN BLOGS</H2>
<P>
<UL>
<LI><B>Separation,</B> reunion, revolution (<A
href="http://billandbobsadventure.blogspot.com/" target=_blank>BBA</A>)
<LI><B>A date which will live</B> in infamy (<A
href="http://www.americanranger.blogspot.com/" target=_blank>AR</A>)
<LI><B>Fallen Soldier honored</B> during dedication ceremony (<A
href="http://soldiersmind.com/" target=_blank>SM</A>)
<LI><B>Irregular warfare</B> in a nutshell (<A
href="http://www.blackfive.net/main/2007/12/irregular-warfa.html"
target=_blank>BF</A>)</LI></UL>
<P></P></DIV>
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